Junior Digital Marketing Manager

About the Role

Lantech is looking for a Junior Digital Marketing Manager to support our European digital marketing efforts. This role will execute digital campaigns across paid, social, email, and web channels in coordination with our EU Digital Manager and global digital team, helping drive lead generation and strengthen relationships with distributors and customers across Europe. This is a growth-track role — we're looking for someone with a solid foundation in digital marketing who is eager to develop deeper expertise across the full digital ecosystem, with mentorship and training provided.

What do we offer you as a Junior Digital Marketing Manager?

First and foremost, a working environment with an informal and open culture. The stimulating atmosphere and team spirit will make you feel at home quickly. Management and coaching are personal, informal and engaged. We also value your input and ideas.

We are a healthy and growing organisation with plenty of opportunities for personal and professional development. In addition, we offer an excellent employment package. Alongside a competitive salary, this includes:

• 27 vacation days;

• 13 ADV days (additional days off);

• Profit-sharing bonus;

• Pension scheme with approximately 60% employer contribution;

• 8% holiday allowance;

• Good travel expense reimbursement;

• Collective health insurance;

• Attractive discounts on, among other things, weekend getaways and household appliances.

Who are we?

We are Lantech, a healthy and growing international organisation in the machine manufacturing industry. We design, build and provide service for packaging machines, conveyor modules and other related systems. We have locations in the Netherlands, the United States, Australia and China. Our customers are diverse and operate across a wide range of industries. We work with large multinationals in the food industry, as well as local businesses.

At our Malden location, we develop and assemble case and tray handling machines. With more than 200 dedicated colleagues and a strong network of partners, we manage sales and service activities across Europe from here.

Qualifications

·         Minimum 1-3 years of experience in digital marketing or a related field;

·         Demonstrated hands-on experience with a range of digital tools and channels — SEO/SEM/PPC, email marketing, social media, and/or display advertising; deep expertise is not required; however, a solid working knowledge and a willingness to learn are essential;

·         Experience with HubSpot and/or WordPress preferred;

·         Familiarity with major social media platforms and openness to learning new/emerging channels;

·         Working knowledge of digital analytics tools (Google Analytics, LinkedIn Analytics, Meta Business Manager, or similar);

·         Fluency in Dutch and English required; additional European languages a plus;

·         Bachelor's degree in marketing, communications, or related field preferred, but not required — strong relevant experience will be considered in place of a degree;

·         Experience in B2B or capital equipment industries a plus;

·         Willingness to travel occasionally for trade shows or company meetings.

Responsibilities

·         Execute digital marketing campaigns (paid social, SEM/PPC, display, email) in support of the European digital strategy and annual plan;

·         Assist in maintaining and optimizing website content and user experience for European audiences;

·         Support day-to-day management of marketing automation and CRM tools (e.g., HubSpot) and website content (e.g., WordPress);

·         Monitor campaign performance and pull reporting from analytics platforms (Google Analytics, LinkedIn Analytics, Meta Business Manager, etc.) to support ROI and performance analysis;

·         Coordinate with internal teams and external agencies/vendors on campaign execution and timelines;

·         Support social media management across major platforms (Facebook, Instagram, LinkedIn, YouTube) and stay current on emerging channels;

·         Assist with localization and adaptation of global digital campaigns and content for European markets and distributors;

·         Help identify engagement trends and gather performance insights to inform spend and optimization decisions;

·         Support project coordination, timelines, and budget tracking for digital initiatives.